Category: Marketing

April 17, 2024

How Austin’s Painters Connect with Clients

In the vibrant artistic community of Austin, TX, painters thrive on a diverse array of commission projects that fuel their creativity and sustain their livelihoods. From murals adorning city walls to personalized portraits capturing cherished memories, artists in Austin use various strategies to secure commission work and establish meaningful connections with clients.

Here’s how Austin artists find commission projects:

Networking. Start locally. Connections within the local art scene is important in establishing your mark in the industry. Austin boasts a rich cultural landscape teeming with galleries, art festivals, and community events, providing ample opportunities for artists to showcase their work and forge connections with potential clients.

By actively participating in exhibitions and engaging with fellow artists and art enthusiasts, painters can expand their professional networks and attract the attention of individuals seeking commissioned artwork.

Networking is also a great way to discuss about canvas suppliers, paint brands, and painting tips and techniques.

Social media. Everybody uses social media for personal and professional needs. Social media platforms such as Facebook, Instagram, and TikTok plays an essential role in connecting Austin’s painters with commission projects.

With social media, Austin artists share their portfolios, behind-the-scenes glimpses of their work in progress, and promote their services to a wide audience. Through strategic use of hashtags, targeted outreach, and engaging content, painters can cultivate an online presence that resonates with potential clients and generates inquiries for commission work.

Collaboration. Artists in Austin often collaborate with local businesses, organizations, and homeowners to bring their artistic visions to life through commissioned paintings and installations.

From coffee shops and restaurants to schools and community centers, establishments across Austin embrace the transformative power of art to enhance their spaces and engage with their patrons.

By proactively reaching out to businesses and pitching their ideas for custom artwork, painters can secure commission projects that not only showcase their talents but also contribute to the cultural fabric of the city.

Referrals. Satisfied clients serve as valuable source of commission projects for painters in Austin. They are often eager to recommend the artist to friends, family, and colleagues seeking similar services.

In addition to providing beautiful canvas art, artists maintain positive relationships with clients and provide good customer service since a sale of an artwork doesn’t end at the installation of the painting.

These are just a few ways how artists in Austin get commission work. In this thriving artistic hub, commission projects serve not only as opportunities for painters to showcase their talents but also as a tool for enriching the cultural tapestry of Austin.

April 15, 2024

How Artists Can Find Clients for Commission Projects

In the art industry, securing commission projects stands as an endeavor for artists aiming to sustain their craft and build a thriving career. Yet, in a landscape saturated with talent, navigating the path to finding clients can be challenging. However, with strategic approaches and a proactive mindset, artists can effectively connect with potential clients and secure commission projects.

Cultivate an online presence. Establishing a professional website or portfolio on online platforms can showcase past work, artistic style, and contact information. Social media also provide additional avenues for artists to share their creations, engage with a broader audience, and attract potential clients through visual storytelling and networking.

Online artist communities. Actively participating in online artist communities and forums can expand an artist’s reach and visibility. DeviantArt or Reddit offer spaces for artists to share their work, receive feedback, and connect with like-minded individuals. Engaging with these communities not only fosters a sense of belonging but also opens doors to collaboration opportunities and client referrals.

Photo by Michał Parzuchowski on Unsplash

Local art shows and fairs. These events provide valuable exposure and networking opportunities within the artist’s community. Artists can showcase their work directly to potential clients, art enthusiasts, and industry professionals. Building relationships with local businesses, galleries, and art organizations can also lead to commission opportunities through referrals and partnerships.

Word-of-mouth marketing. This strategy is free! Satisfied clients can become powerful advocates for an artist’s work, spreading recommendations and referrals to their networks. Remember that your relationship with a client doesn’t end upon sale. You should provide exceptional customer service, maintain open communication, and deliver high-quality work to cultivate positive relationships and generate repeat business and referrals.

Seek out potential clients. Look for businesses, organizations, and individuals who may require commissioned artwork aligned with your style and expertise. Write personalized pitches and proposals that demonstrate an understanding of the potential client’s needs and vision to significantly increase the likelihood of securing commission projects.

Finding clients for commission projects may present challenges, but maintaining a dedication to your craft and adopting these approaches can help you establish yourself as sought-after painters and cultivate a thriving career in the competitive world of arts.

April 11, 2024

How to Manage Unsold Paintings

Managing unsold paintings can be a common challenge for artists. Here are some suggestions on how to handle and potentially monetize your unsold artwork:

Create an Online Portfolio. Build a professional website by using online platforms like Etsy, DeviantArt, or Saatchi Art to showcase your unsold paintings. This provides a centralized location for potential buyers to discover and purchase your work.
Social Media Promotion. Social media is your friend. Leverage social media platforms such as Instagram, Facebook, X (formerly Twitter), TikTok, and Pinterest to showcase your artwork. Regularly share images, stories, and updates about your paintings to increase visibility.

Art Shows and Exhibitions. Join local art shows, galleries, or exhibits to display and sell your paintings. Networking with other artists and art enthusiasts at such events can also open up new opportunities.
Limited-Time Promotions. Create limited-time promotions or discounts for your unsold paintings to encourage sales. This can be especially effective during holiday seasons or special events.
Prints and Reproductions. Consider offering prints or reproductions of your unsold paintings. This allows you to reach a broader audience at a lower price point and provides an alternative for those who may not be able to afford original artwork.
Collaborate with Local Businesses. Partner with local businesses such as cafes, restaurants, or offices to display and sell your artwork on consignment. This can attract potential buyers who may not have visited traditional art galleries.
Art Leasing. Explore the option of leasing your artwork to businesses or individuals. Some people might be interested in rotating artwork in their spaces without committing to a purchase.

July 14, 2013

Buy Fine Art From Amazon…Soon

Wall Street Journal reports that Amazon is discussing plans with about 100 art galleries in the US of selling fine art online. The e-tail giant plans to create another part in its site where it will offer unique paintings, prints, and other fine art pieces. Amazon has already organized cocktail receptions in Seattle, and other big art cities including New York and San Francisco, inviting galleries to join the plan.

According to WSJ, Amazon will charge the art galleries a monthly membership fee of $100 and will get a commission of 5-20%, depending on the sold artwork. Higher-prices pieces would be subject to lower commission rates. The membership fee would be waived for art houses which would partner with Amazon in selling high-end art until 2015. Amazon will be using a retail model, which means each artwork has a fixed price, unlike art auction houses where the highest bidder gets the art.

Online selling of fine art is a double-edged sword. Amazon’s plan is a great way for art galleries to reach more people. Art lovers outside the city such as New York would be able to buy great art without traveling to the city. At the comfort of their homes or offices, people can easily buy art, even without visiting the actual art gallery. However, a drawback of this plan is that people may be hesitant to buying expensive paintings without seeing the actual painting. Most likely, art buyers won’t pay six- or even seven-figures for something that they only see online. Unlike buying a book or a gadget online, serious art collectors would naturally want to see the artworks personally.

High-end online auctioneers such as Sotheby’s and Christie’s said there is a growing market for expensive art over the Internet. Sotheby’s BidNow program was able to sell a 16th century portrait of Giovanni Gaddi for $2 million in 2012. Christie’s have been accepting online bids since 2007. It revealed that 27% of its auction sales ($6.2 billion) last year came from online bidding and regular auctions. Christie’s was able to sell Edward Hopper’s oil on canvas painting entitled “October on the Cape” to an online bidder for $9.6 million.

As of now we’re not sure if Amazon’s plan to sell high-end art will come to fruition. In 1999, Amazon forged a partnership with Sotheby’s to sell fine art but it lasted for 16 months only because the jointly operated auction site, Sothebys.Amazon.com, failed to gain traction. Also, there are many online art galleries offering a wide range of art from numerous artists that already have established markets and loyal clientele.

Image source: www.gizmodo.com

July 11, 2013

5 Ways Artists Can Protect Themselves From Online Scams

The information age makes its easier for artists to introduce, promote, and sell their paintings using the Internet. Artists can use the services of numerous online art galleries and social media networks to establish their art business. They can also set up their own art website or art blog as platforms for their online business. The Internet makes it easier for artists to do business but unfortunately, there are scammers who also take advantage of technology. As an artist, you must protect yourself and prevent becoming a victim of art scams.

Ways to protect yourself against fraud:

1. Be skeptical. If you receive an email or an offer that’s too good to be true, it probably is. Artists are vulnerable to these scams because they are hungry for fame, excited to make that first sale, and eager to make connections in the business. Signs to look for in a scam email: wrong grammar and spelling of words, urgency to buy, and the so-called buyer insists on arranging the shipment of the painting. Check out the Internet for the lists of email scams, including popular scammer names and email addresses.

2. Establish strict rules on accepting check payments and money orders. To protect yourself, never accept postdated checks, third-party checks, and checks where the amount is more than the agreed upon price for the artwork. Don’t accept overpayment wherein you have to refund the excess amount. For money orders, request the buyer to send payment from a trusted, domestic bank.

2. Make sure the payment is correct and has been cleared. Do not ship the painting unless the check or money order has been cleared in your bank. It takes three weeks or longer before a bank clears checks and if the check you’ve deposited turned to be a counterfeit, your bank may charge penalty fees on you.

3. Protect all online transactions. Use a trustworthy online payment service such as PayPal which protects both you and the buyer. If you’re buying art online, see if the web address starts with “https” or has a padlock symbol. These signs mean that the website where you are placing payment is secure and financial information such as your credit card number is encrypted when it is sent.

4. Be vigilant against computer viruses, trojans, malware,etc. Use the latest anti-virus and anti-spyware programs and keep them updated. If a virus attacks your computer, it can lead losing all your files, including the commercial photos of your paintings. Activate the firewall to prevent online criminals from accessing your computer and getting vital information on your art business.

5. Report scams. If you’ve been a victim of fraud, report it to your State Attorney General’s Office of Consumer Affairs. You can also file a complaint with the Federal Trade Commission.

Image source: www.cnn.com

July 2, 2013

Where To Find Art Buyers?

Selling your art is no different from selling other items. All you need to do is to find the right people who want to buy them and the right places to display your art and make it look good, where art buyers tend to congregate, and places where you know the client can afford your asking prices. Here are some of the best places where you can find your buyers.

Galleries
Still, the best place to find a buyer for your artwork is in an art gallery. You can look around to find an art gallery exhibition and display your work. Find a good art gallery to represent you, and who can arrange an art show for you. Art buyers often show up at the opening just to see if there is anything that they like. There are always potential buyers who come to these exhibitions looking for good paintings.

Social Media and Art Websites
There are many social networks, online galleries, and other websites online to market art. There are by far too many to mention here, but the major ones are Facebook, Google+, Twitter, and many online gallery websites. Sign up and start advertising online. If you manage to sell many, you are not only making money, but are receiving free advertising! People will be talking about your art, or share it through the mail. Many will see your artworks, who would not have been able to before.

Art competions, Auction sale and Art Expos
Try to join as frequent as possible in competitions and art events. Even if you do not win, you and your artwork will get exposure. Whoever is on the judging panel will see it, be it gallery owners or curators. The more they have to judge your artworks the more they will be familiar with you and know how serious you are about your art career. Its usually best to show alongside other artists who work in the same style as you. That way, the art buyers that often buy from them, may purchase artworks from you.

Neighbors, Family and Friends
Of course, the first people who have to see your artwork are the ones who are nearest to you. Show them what you are creating. Show them to your family members, friends and you neighbours. . Even if they do not buy artwork from you, they may tell others about your creations.

It’s best to never pressure someone into buying though. If they like it, or can afford it, they will most likely purchase from you without any convincing. Observe how art is sold in as many different circumstances as possible. Watch how people sell at all types of galleries, art shows, art fairs and other venues where art is for sale. See what sales techniques work to different kinds of buyers and take note which one doesn’t. Research on what sells best and why and learn everything you can from gallery owners and fellow artists about how they present, market, and sell art to clients.

Image source: www.forbes.com

June 27, 2013

How to Price for Your Artwork

There are different factors that you have to consider when pricing your artwork. If you’re just starting out and have not sold very much, pricing your work based on time, labor, and cost of materials is often the best way to go. Aside from explaining why your art is priced as much from a personal standpoint, you also have to explain equally from a financial standpoint and give reasons why it is a good buy most especially when your buyers are not familiar with you and your work. Here are some tips on how to fairly price your artwork.

1. How much did you spend?
You can start pricing your artwork by computing the quality and cost of art materials you’ve used. Then put into consideration the time and effort you spent in making these masterpieces. Price it at cost of materials plus hours spent creating the art. You can also do it by size. Large artworks usually are more expensive than the smaller ones.

2. Start with the lowest possible price that you can offer
It’s best to start low and raise your prices than it is to lower your prices later. But make sure that you have to gain a significant profit from your artwork to sustain your art business. You might want to price the work a few hundred dollars over the set price so you have space to negotiate just in case a buyer ask for a discount. Don’t undervalue your work. Selling your art too cheaply reflects your confidence as an artist.

3. Compare prices with other artists
Research and see what’s being charged by other artists that are at your level of work. Use that information as a guideline then set your price similar to other artists with similar experiences and work in similar mediums.

4. Price based on your status as an artist
Price your work based on your achievements, documented accomplishments, successful exhibits and number of sales. The more popular you are as an artist the more you should be confident with your pricing.

5. Be consistent with your pricing
Keep a pricelist of your paintings. Consistent pricing means that you’re consistent with the quality of your artwork. It is a cornerstone of a sound practice and eventually leads to successful sales. You can increase your pricing when you are experiencing a consistent degree of success and have established a proven track record of sales that has lasted for at least six months and preferably longer.

Image source: www.celebrateart.com

June 26, 2013

Guidelines for Artists Before Starting to Work on Commission

reading_a_letter_on_the_beach — Reading A Letter On The Beach by Dominique Amendola

Doing art on commission is a big step in an artist’s career. It boosts an artist’s pride in his work, knowing another person aside from his mother appreciates and is willing to pay for his work. It can be a very exciting and thrilling experience, especially for first-timers. Before you get all excited, here are some important things that you have to keep in mind before you start creating art on commission.

Communication
As with any relationships, communication is vital between an artist and the party commissioning his work. Meet with the other party to discuss the project. Make the specs of the project clear from the beginning and ask questions if some details are not clear to you. It’s best if you meet at your studio, gallery, or cafe where your art works are displayed so he’ll know your style and the types of work that you do.

Here are some ideas on what to ask the other party:

Have you commissioned art before?
What are you looking for in a commissioned art?
What do you want and don’t want to see in your art?
Who will approve the art?

Contract
In any business deals, a contract is very important. If your meeting goes well, you have to prepare a contract for the painting which both of you must sign. Be concise and clear with both your expectations. Define what the project entails, the characteristics of the painting, payment schedule, milestones, completion time, and delivery time. This contract will protect both parties and hopefully prevent disputes in the future.

Payment
If it’s your first time to do art on commission, asking for an advance payment may be intimidating but you have to ask for it and discuss it on your meeting. Normally, 1/3 of the commission can be required upfront and should be non-refundable. This is a great incentive for you to start with the project and obligates the other party to push through with your agreement. An advance payment is non-refundable so if the other party backs out of the agreement, the time, effort, and materials you’ve used are still compensated.

Revisions
A painting can take days or months to finish, it’s natural that the other party would like to see the developments in the project. You can make it clear in the contract when the other party can visit you and your work so if there are issues to answer, any revisions, or concerns, both of you can discuss about it right then and there. It’s a waste of both your time and resources if you present an artwork which is entirely different from what’s on the other party’s mind.

Image source: www.fineartamerica.com

June 21, 2013

ECommerce Software For Artists To Sell Art Online

Buying and selling online has increased popularity over the years because of convenience for both the buyer and the seller. For artists who want to put up an art gallery online, a good Ecommerce software is vital to create your total art store online. Here are some of the best Ecommerce software that you can use to start your online business rolling.

Volution
It offers a variety of website designs and tools for your website. It also provides excellent hosting options, payment options and shopping cart tools. The software also create large amount of traffic to your website by integrating it to eBay and offers great marketing features.

Shopify
Shopify features a customer information menu wherein you can organize advertisements and inventory. One of the easiest Ecommerce software to use. It is also known for the simplicity of tools for creating and designing websites. It also offers marketing tools to help bring traffic to your site.

Bigcommerce
This application is very easy to set up and to use. It also offers a variety of tools, from administrative controls to design tools, which will help you get your online art gallery up and running. It has been consistent as one of the leading Ecommerce software for years.

Shopping Cart Elite
Loaded with features that will allow you to set up and manage your online art store with ease. With great design options and extensive marketing tools, this user-friendly software will surely make your website busy in no time.

Ashop Commerce
Also known for its powerful management tools, Ashop Commerce also offers website design tools and templates to choose from. It features a simple interface that is easy to use. It boasts with advanced security tools and payment options. Marketing tools are also available to draw attention to your website.

Pinnacle Cart
With its powerful marketing tools and management features, you will be selling boatloads of your artwork in no time. It provides unique template designs that will suit your personality and your products. And with its superb marketing tools, attention will be at your website 24/7.

3DCart
This Ecommerce software also features a variety of designs for your online store. It offers easy to use managing tools and inventory controls so you can manage your website as smoothly as possible. Although some reviews shows some imperfections of this software, generally it can still run your online business effectively.

June 20, 2013

How To Increase Traffic To Your Art Website

Now that your website is ready, it’s time to attract viewers and visitors to your site. The reasons why you want traffic to your site is to put have as many audiences and potential buyers as possible. There are tons of other online art galleries around and your goal is to divert some online visitors to see your page. You might have read a lot of these tips online and there are boatloads of them but here are some of the most basic things that you should do.

• Write search engine friendly titles
Make your titles easy to search by using keywords in your titles. But be sure to keep it unique and avoid having similar titles of other websites. Take note that search engines focus on specific keywords so make sure to integrate your keyword in your title.

• Search engine optimization
Write blogs or articles using significant keywords. This will help your blog or article to show up first when the keyword is typed in search engines. This is done by repetitively typing the keyword all throughout your article but be careful not to overdo it because you still want your articles to be sensible and informative and not annoy your readers with repeating words.

• Link your Twitter and Facebook profiles to your website
Create a social media page and exchange links to other closely similar sites to create more website traffic. Choose other credible websites to link with to attract quality audiences. Post interesting pictures, videos, or articles to your social media page and link them to your website.

• Enhance your internet presence by advertising
Create free advertisements for your websites in social media pages and to other websites. This will constantly remind users that there are websites like yours. You don’t have to stick to electronic medium to advertise. You can use prints like stickers and postcards of your logo and your website and give it out to the community to increase awareness of your website.

• Keep your website updated
Post new things on your website every now and then like uploading new pictures and new blog posts to keep it updated. Let the visitors of your website know that you have something to offer every time so that they will keep on visiting your site even if they have seen it before.

• Make your website interactive
Create a forum in your website wherein visitors can leave comments about your artwork and your blogs. Keep it as interactive as possible because knowing that you read their comments and replying will make your visitors feel that they are not being ignored. You can also participate in discussions with other websites. Letting them know about your presence will build curiosity about who you are and what you can offer.